It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
This group was a plaid fabric which I developed a leather combo fabric which I sourced with the factory as well as buckle trims to complement the designs. The concept of the overall collection this particular season was “western glam” so I achieved this through the silhouettes and finishings
Press for Group, proceeded to go viral for the company after skirt was worn by Taylor Swift.
Wovens/ Cut and Sew combo
Embroidery layouts
This Group I designed the styles, worked with the factory on the embroidery layout, colorways. Below are some initial cads for placements when working on the styles.
Hard wovens and light shirting
Novelty suiting jacket and skirt, Jacket was embellished using novelty trim as an elevated capsule for the line
For this group I worked on a novelty braiding technique as the hook for the group to update the core cotton poplin fabrication which is necessary for the brands line.
For This group I designed the two piece casual suiting and a macrame belt to tie back to the concepts of the collection that had a beachy/organic feel to it.
Occasion Wear
This group was a flat embroidered flower fabric. For the hook to make this group more interesting I had the factory cut out certain motifs of the flower and applique them on top of the body
